Last week, I received a request from a client who wanted to place a bulk order of image editing. While discussing the requirements in details, I realized actually he requires photo retouching services and not image editing. Usually, people misunderstand all the photo editing services such as Photo Restoration, Photo Retouching, Photo Cutout and Photo Masking as an image editing service and get confused between all these techniques.
Let me explain the difference between image editing and photo retouching. Image editing covers a complete set of services and photo retouching is a part of it. It’s very obvious that image editing job takes longer time processing and delivering high-quality pictures in compared to retouching services.
Of course, image editing is crucial to improve the overall impact of photographs. But if you require modifications in certain parts of the picture, then why to invest time and money in unnecessary services.
Here you can have a brief idea of what is photo retouching. Also, you can learn about how it improves personal and commercial photographs and derive numerous benefits to individuals and organizations.
Definition of Photo Retouching
It is a photo editing technique that offers enhancement and restoration of printed and digital photographs. In the photo retouching services, image editing companies offer contrast or color correction, light exposure, wrinkles and blemishes removal, skin smoothing, teeth whitening, eye color change, virtual makeup, high-quality skin processing, figure slimming and reshaping, background replacement or change, tan lines removals, and so on.
Major Benefits of Photo Retouching
Transform Old Pictures into Brand New
Printed photographs lose their clarity over time. Usually, images get marred by scratches or color of the pictures also fades with time. Photo restoration brings back the glory of your old photos by employing original colors.
Portrait Phonographs
Portrait photo correction is the highly demanded services of photo retouching. Image editing artists mainly correct uneven skin tone, remove blemishes and wrinkles, and create a flawless skin of the image. All the photos used in magazines, websites, hoardings, etc. that have flawless skin tone are created using photo retouching services.
Color Splash
Add color to your black and white images using photo retouching. The technique applies vibrant colors to your old and black & white images without sacrificing clarity and quality of your original picture.
Reuse the Photo with Grater Effectiveness
Photo retouching gives an excellent look to your photographs. It helps businesses to enhance the impact of product photographs and use them multiple time for different purposes. Reduce overall investment by using the same photos for different intents and deliver a better experience to the viewers by clubbing them with other pictures. It improves the sales output by creating a profound impact on the users’ mind as well as boosts up the effectiveness of your marketing plan.
Powerful Social Media Strategy
Promoting the products on social media platforms is an integral part of the marketing strategy. Small-scale enterprises to corporate keep promoting their business on Facebook, Instagram, Twitter, LinkedIn, and others. Using retouched photographs, entrepreneurs can easily connect with their customers. Through professional photo retouching services, you can enable the people with visually appealing pictures and bring your business to the next level by winning the competition.
Better Brand Building
To stand out from the industry crowd, companies can adopt a particular style of image editing that becomes a trademark for their brand over time. Improve the presentation of your photographs by following a specific type of editing that could be trimming design, centering designs, saturation of specific colors, nature of pictures, and more. Photo retouching converts a small space of any location into a spacious and inviting one. It gives a pleasant view to the viewers without misleading them. Attractive pictures of the products leave a long-lasting effect on viewers’ memory and give them the confidence to purchase the items of your brand.
Product Promotions
High-quality photographs is one of the primary requirements to promote and advertise the company’s products and that is where the photo retouching service comes into the picture. It improves the overall impact of various business domains such as online dating, traveling, shopping, and so forth. High-quality pictures with error-free output is always essential to impress the customers and encourage them to buy the goods.
Increased Sales
Using the low quality and mediocre images of product and goods, businesses cannot drive anticipated output. Experienced photo editing experts can change the complexion of your image and make the photographs look alluring for the people. It directly creates a positive impact on your overall sales and increases the ROI tremendously.
Advanced Customization for Multi-Platforms
It’s not always necessary that business needs the same type of images for print as well as digital promotions. It could be different for mobile platforms, social media, monochrome prints, etc. With the help of photo retouching experts, businesses can enhance their pictures with the similar effect on numerous stages.
Build Respect and Credit for Business
Displaying the original image of the product on digital and printed platforms, businesses can earn the respect and credit from the customers. According to a survey, around 46% of people trust the companies that display the original picture of the products on the website.
Thus, photo retouching services address the exclusive demands of every individual, company, and agencies. For people, photographs are the golden memory of their best time while companies are using photographs to enable the customer with the best look and feel of their products. All the faded, ripped and dull photographs can gain an elegant charm through the image retouching tactics.
Photobulls has a team of photo retouching experts who can give a new life to the old memories of individual and improve the attractiveness of commercial pictures in order to boost the popularity of the brand amongst its customer base.
